LAUNCH READINESS · IGNOVEX IGNITE

Launch Innovation With Confidence

Validate the market opportunity, commercial model and customer demand for your innovation before investing in permanent UK infrastructure.

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Why Launch Readiness Matters

Innovation succeeds when it reaches the right customers with the right commercial model.

IGNOVEX helps manufacturers understand market demand, clinic priorities, pricing assumptions, distribution options, KOL influence and commercial readiness before scaling investment.

Hiring a Country Manager

Hiring a Country Manager

Recruiting sales representatives

Recruiting sales representatives

Marketing investment

Marketing investment

CRM systems

CRM systems

Office and infrastructure costs

Office and infrastructure costs

Regulatory setup

Regulatory setup

Distribution decisions

Distribution decisions

KOL engagement

KOL engagement

What we help you validate

Clarity before commitment.

Launch readiness turns market uncertainty into evidence across validation, pricing, distribution, KOL mapping, pilot testing and launch readiness.

Market Opportunity

Is there genuine commercial demand?

Market size • Competitor landscape • Customer segmentation • Pricing opportunities

Market Opportunity

Is there genuine commercial demand?

Market size • Competitor landscape • Customer segmentation • Pricing opportunities

Commercial Strategy

How should you enter?

Direct • Distributor • Hybrid • Outsourced affiliate

Commercial Strategy

How should you enter?

Direct • Distributor • Hybrid • Outsourced affiliate

Clinical Adoption

Who will influence the market?

KOL mapping • Advisory boards • Pilot clinics • Clinical evidence generation

Clinical Adoption

Who will influence the market?

KOL mapping • Advisory boards • Pilot clinics • Clinical evidence generation

Commercial Readiness

What should launch look like?

Launch roadmap • Messaging • Customer journey • Commercial model

Commercial Readiness

What should launch look like?

Launch roadmap • Messaging • Customer journey • Commercial model

Reduce commercial risk before you scale

Validate opportunity, route to market and customer engagement before committing to permanent infrastructure.

Test, measure, learn and scale with confidence.

Idea

Idea

Pilot Market

Pilot Market

Early Adopters

Early Adopters

Measure

Measure

Optimise

Optimise

National Launch

National Launch

Market Validation

Launch Readiness

Pricing

Distribution

KOL Mapping

Pilot Testing

The IGNOVEX Data Hub

The IGNOVEX Data Hub

Every customer interaction creates insight.

Every customer interaction creates insight.

Every customer interaction creates insight.

Through the IGNOVEX Data Hub, clients launch using real commercial intelligence instead of assumptions—measuring lead quality, engagement, conversion, clinic behaviour, territory opportunity and AI-generated recommendations.

Through the IGNOVEX Data Hub, clients launch using real commercial intelligence instead of assumptions—measuring lead quality, engagement, conversion, clinic behaviour, territory opportunity and AI-generated recommendations.

Lead quality

Lead quality

Marketing performance

Marketing performance

Conversion rates

Conversion rates

Clinic behaviour

Clinic behaviour

Territory opportunities

Territory opportunities

AI recommendations

AI recommendations

Commercial Intelligence

Commercial Intelligence

AI Recommendation: Scale pilot

AI Recommendation: Scale pilot

Territory opportunity

Territory opportunity

41%

41%

41%

Higher engagement in tested segments

Higher engagement in tested segments

Journey signals

Journey signals

Board-ready recommendation

Board-ready recommendation

Scale with distributor-supported launch after pilot clinic conversion clears threshold.

Scale with distributor-supported launch after pilot clinic conversion clears threshold.

Launch innovation before building permanent infrastructure

Evidence-led strategy helps manufacturers protect investment while strengthening trusted clinic engagement.

Traditional Launch

Traditional Launch

Recruit sales team • Build infrastructure • High fixed cost • Long lead times • High commercial risk

IGNOVEX IGNITE

Market validation • Launch readiness • Pricing • Distribution • KOL mapping • Pilot testing

Typical IGNITE projects

A focused sprint, not open-ended consultancy.

Market Entry Strategy

Market Entry Strategy

Commercial Due Diligence

Commercial Due Diligence

Go-to-Market Planning

Go-to-Market Planning

Distributor Selection

Distributor Selection

KOL Development

KOL Development

Pilot Programmes

Pilot Programmes

Launch Readiness

Launch Readiness

Commercial Assessment

Commercial Assessment

Customer Journey Design

Customer Journey Design

Pricing Strategy

Pricing Strategy

Competitive Intelligence

Competitive Intelligence

Market Validation

Market Validation

The 90-Day Launch Readiness Sprint

A board-ready decision on whether to scale.

01

01

Discover

Discover

Understand objectives.

Understand objectives.

02

02

Validate

Validate

Research the opportunity.

Research the opportunity.

03

03

Pilot

Pilot

Test with real customers.

Test with real customers.

04

04

Learn

Learn

Analyse performance.

Analyse performance.

05

05

Launch

Launch

Scale with confidence.

Scale with confidence.

Ready to Launch with Confidence?

Ready to Launch with Confidence?

Ready to Launch with Confidence?

Whether you’re entering the UK market for the first time or introducing a new technology, IGNITE helps you reduce risk, validate demand, and build momentum before making major commercial investments.

Whether you’re entering the UK market for the first time or introducing a new technology, IGNITE helps you reduce risk, validate demand, and build momentum before making major commercial investments.

Book a Discovery Call

Book a Discovery Call